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Promotions refer to marketing strategies and activities designed to increase awareness, interest, and sales of a product, service, or brand. They often involve limited-time offers, discounts, contests, free samples, or special events aimed at enticing customers and encouraging immediate action. Promotions are commonly used in conjunction with advertising and public relations efforts to enhance overall marketing campaigns. The primary goal is to boost short-term sales and improve customer engagement, while also fostering brand loyalty and long-term relationships with consumers.
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